National Housing Federation’s Home Truths report

Figures from the National Housing Federation’s Home Truths report reveal that the average London home now costs £526,000 - 16 times the average Londoner’s salary of £33,000 a year. However, if the mayor does commit to offering the sector priority access to public land, could housing associations help save the day?

The report marked the launch of the 100,000 Affordable Homes for London campaign – an offer from London’s housing associations to help the next mayor tackle the current 151,000-home deficit.

Low supply and high prices are not the only barriers to homeownership highlighted by the research. Rent in the capital now averages £1,461; around a third of the people’s pay packets.