Water Neutrality - the challenge of water scarcity
If our water usage patterns don’t change, the UK will have an ongoing water deficit of 4,000 Megalitres per day by 2050. Some water companies are introducing a new strategy to manage the ever-growing demand caused by increasing population and new developments - ‘water neutrality’.
The continued growth in population and housebuilding means that reductions in leakage and domestic consumption have not been enough to offset the increasing demand. In all regions, even in our traditionally wetter regions water companies in response to OFWAT guidance, will be introducing Environmental Incentive Schemes in the near future.